New Delhi: Parle Agro’s mango drink Frooti has made its first foray into long-form branded storytelling with a six-part web series titled YAAR LOG!, produced by Collective Artists Network’s Terribly Tiny Tales (TTT). The show centres around the dynamics of friendship among a close group of friends, one of whom is nicknamed ‘Frooti’.
The storyline unfolds as the group faces emotional upheaval when the friend who keeps them connected announces he’s moving abroad. Through humour and everyday situations, the series captures contemporary Indian friendships, shaped by shared rituals, group chats, and familiar comfort objects, including the presence of the mango drink itself.
Rather than a conventional product placement, Frooti features in the series as a subtle symbol of familiarity and emotional connection. The series reflects a shift from traditional advertising to narrative-driven engagement, marking a new approach for the brand.
“Frooti has always been more than just a beverage. It’s been a constant companion in people’s lives, across generations and moments, big and small. With YAAR LOG!, we’re deepening that connection by becoming part of the stories people live and remember. The show captures the essence of Frooti, joyful, spirited and emotionally resonant.,” said Nadia Chauhan, Joint Managing Director and CMO, Parle Agro.
The series also explores how relationships change with time and distance, particularly in young adulthood, using everyday moments like group hangouts, fridge raids, and emotional outbursts to underline its themes.
“YAAR LOG! is for every group chat that went silent after one friend left,” said Anuj Gosalia, Founder & CEO of TTT.
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