HDFC Ergo creates 11-minute film to celebrate unsung heroes of insurance sector

New Delhi: HDFC Ergo General Insurance Company has launched a film to highlight the important role which insurance advisors play in the lives of customers. 

Featuring the conversations of real-life insurance advisors sharing their experiences and giving a glimpse into the true essence of their profession, the film aims to bring out the nobility of the profession of insurance advisors, who otherwise don’t receive the appreciations they deserve. 

The film showcases candid conversations anchored by the celebrity couple RJ Anmol and Amrita Rao with HDFC Ergo’s advisors from various insurance categories, viz., Motor, SME etc., wherein the advisors share their real-life stories during their engagement with customers. These real-time customer testimonials highlight the way these insurance advisors have gone beyond their duties and touched the lives of their customers by helping them during unforeseen times through the right advice and guidance.  

The film also serves as a tribute to the entire insurance advisor community, who, in spite of their valuable contributions to helping customers stay secure against uncertainties, don’t get the appreciation they deserve and are often referred to as individuals who push for the sale of an insurance product, or “chipka kar chala gaya insurance." 

The film:

Parthanil Ghosh, Director and Chief Business Officer, HDFC Ergo General Insurance, said, "As a leading general insurer in India and a 'Customer First' organisation, we at HDFC Ergo understand the urgent need to address the low insurance penetration in India, where it is as low as 4% with around 70% of people uninsured. However, insurance is often viewed as a push product in India, with the misconception that advisors are only interested in selling policies and then they disappear. But in reality, insurance advisors play a vital role in reaching the last mile and this film is a tribute to all the insurance advisors who have been serving the needs of the customers across the vast and remote geographies. We hope that this film will nudge the customers to acknowledge the positive impact the insurance advisors play in their lives and highlight this profession of insurance advisors in a positive light, also encouraging more and more individuals to join this profession.” 

The film has been released across all digital mediums like Facebook, YouTube, etc. and will be promoted on 1Up and advisors’ network of HDFC Ergo. 

Also, this film is being distributed to the 1.10 lakh advisors of HDFC Ergo with a personalised call to action.