Himalayan Natural Mineral Water showcases local artists and mountain heritage

New Delhi: Himalayan, The Natural Mineral Water collaborated with clay artists from the Himalayas to produce limited-edition packs that reflect the region’s cultural heritage. The initiative also includes a short film showcasing the artists’ work and their connection to the mountains.

Partha Biswas, President and Head, RTD Business, Tata Consumer Products, said, “The Himalayas have always been our source, not just of pure water, but of inspiration, culture, and community. This Himalayan Day, we celebrate artisans whose handcrafted creations embody the serenity of the mountains while renewing our pledge to support the communities that call these ranges home. 

These artists have traced their home onto these mugs. These limited-edition handcrafted pieces represent months of dedicated work that will now reach consumers, bringing to life the true talent of these craftsmen. Through initiatives like these, we ensure that the pristine beauty and rich heritage of the Himalayas continue to flourish for generations to come and that these mountains are more than just scenery, they are life itself.”

The limited-edition collection includes mugs created by five Himalayan clay artists, each containing a 750ml glass bottle of Himalayan Natural Mineral Water. The mugs are numbered and signed and feature packaging that tells the story of the artist and their inspiration. These handcrafted collections will be available exclusively on BlinkIt in Delhi NCR from 9 September, while the designs will also be featured on 1L PET bottles nationwide.

Anuraag Khandelwal, Chief Creative Officer, 82.5 Communications, said, “At Tata Consumer Products and 82.5, we began with a simple question: how do we bring the soul of the Himalayas to people who may seldom wake up to them each day? Not as a campaign, but as an experience that feels as close as possible to being there. Partnering with a curator, artists and filmmakers from the Himalayan regions, made this journey deeply rewarding, reminding us that when we stay true to culture and community, brands don’t just get built, they grow meaningfully. Sometimes, it’s as simple as sharing peace, one sip at a time.”

The accompanying film follows the five artists as they draw inspiration from the Himalayas, from flowing rivers and pinecone patterns to mountain stone contours and traditional homes. Curator Reyaz noted, “Each artist has built their own relationship with the Himalayas; for some, it is peace; for others, a sense of home. This collaboration with Himalayan Natural Mineral Water ensures their craft reaches beyond local markets, building sustainable livelihoods while keeping traditional pottery techniques alive for future generations.”

Himalayan Day, observed annually on September 9, honours the communities that sustain the Himalayas, highlighting both their cultural heritage and local craftsmanship.

Watch the film: