How a viral reel gets McDonald’s to send custom fries packaging

New Delhi: A viral Instagram reel by creators @patnijipatikijodi caught the attention of social media users for its sweet and simple gesture. In the video, a husband is seen preparing fries for his wife, serving them in a hand-drawn version of the iconic McDonald’s fries box. The personal touch resonated with viewers, drawing warm responses online.

Responding to the post, McDonald’s India recreated the hand-drawn packaging and sent the couple a complimentary meal featuring the custom design. The parcel was delivered to their home in Siliguri. The gesture was conceptualised and executed by DDB Mudra.

The couple followed up with another reel, showing the personalised fries box and acknowledging the brand’s gesture. The video received positive engagement, with many in the comments section appreciating the brand’s response.

Watch the Instagram video : 

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A post shared by Patniji Aur Patiji ❤ (@patnijipatikijodi)

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A post shared by Patniji Aur Patiji ❤ (@patnijipatikijodi)