ICICI Lombard releases AI-generated anthem for TripSecure+, its travel insurance solution

New Delhi: ICICI Lombard has launched an AI-generated anthem for TripSecure+, its travel insurance solution.

The anthem is currently airing four times a day on RadioOne until March 31 and is available across ICICI Lombard’s social and digital platforms.

Sheena Kapoor, Head, Marketing, Corporate Communication and CSR, ICICI Lombard, said, "The insurance industry is evolving rapidly, and at ICICI Lombard, we are committed to leading this transformation with technology-driven innovations. The launch of India’s first AI-generated song is not just a creative experiment—it is a bold step toward making insurance more immersive, relatable, and engaging for modern travelers. Traditionally, insurance was seen as a necessity rather than an experience.”

She added, “With this initiative, we are redefining that perception by blending technology, music, and storytelling to create deeper emotional connections with our customers. TripSecure+ is more than just a travel insurance plan—it is a reassurance that no matter where you go, we have got you covered. Through AI and digital engagement, we continue to push the boundaries of how insurance integrates seamlessly into the customer journey."

TripSecure+ is an AI-powered travel insurance solution. Its key features include visa rejection protection, adventure sports coverage, car rental protection and pre-existing condition cover. 

Listen to the AI song here: