Indriya recreates ‘Dil Abhi Bhara Nahin’ song with Aditi Rao Hydari, Siddharth

New Delhi: Indriya, part of the Aditya Birla Group, has launched its latest festive collection, Alka, through a music video featuring a recreated version of the legendary song Dil Abhi Bhara Nahin.

The video stars actors Aditi Rao Hydari and Siddharth, who appear together in a music video. Conceptualised by Ogilvy India, composed by Sneha Khanwalkar, and directed and written by Anvita Dutt, the film tells the story of a couple stealing private moments during festive celebrations.

The collection, inspired by the mythical city of Kubera, God of Wealth and Prosperity, features gold, diamond and polki pieces. Drawing on traditional symbols such as lotuses, swans and peacocks, the collection reflects motifs of festivity, grace and prosperity.

Sandeep Kohli, CEO, Indriya, said, “We see jewellery as a powerful symbol of the bonds that truly matter. This campaign is our ode to the quiet, personal moments that make the festive season so special, the ones you share with the people who are closest to your heart. Aditi and Siddharth’s real-life chemistry brought this narrative to life beautifully, showing that true luxury isn’t in grand displays, but in the small, heartfelt connections we cherish.”

Shantiswarup Panda, CMO, Indriya, added, “Indriya’s exquisitely designed festive collection, Alka, is inspired by the beauty and bountifulness of Alkapuri, the mythical abode of Kubera the God of wealth. This collection embodies the warmth and prosperity of the festive season, along with the deep longing for those closest to our hearts. 

Our campaign beautifully brings out this endless love through a story featuring Aditi Rao and Siddharth Suryanarayan stealing a moment amid festive celebrations. This festive season, Indriya unveils the full version of the soulful, reimagined rendition of the classic song, Dil Abhi Bhara Nahi, offering a fresh, emotional ode to the endless love the brand celebrates.”

Tanuja Bhat, Senior Executive Creative Director and Creative Head, Beauty and Luxury Collective, Ogilvy West, said, “For a brand like Indriya that stands for endless love for her jewellery, we wanted to carve out a new, intimate space within the festive narrative. The film captures a sweet story of Aditi stealing a special moment with Siddharth during a Diwali party, using an Indriya ring, creating her own ‘us’ within the ‘we’.”

Watch the campaign films: