New Delhi: Kolkata Knight Riders (KKR) with Amul, has launched a new Intellectual Property (IP), ‘Train Like a Knight’, that aims to offer fans a look into the fitness regimens of cricket athletes.
In partnership with Amul Protein, the initiative kicks off with a six-episode series, offering fans insights into the training routines, nutrition strategies, and mental conditioning of KKR’s players.
"Our collaboration with Amul Protein is more than just a partnership - it's a testament to our commitment to inspiring fitness and showcasing the holistic preparation of our athletes," said Binda Dey, Group Chief Marketing Officer, Knight Riders Sports. "Through Amul Presents ‘Train Like a Knight', we're breaking down the barriers between fans and players, offering an authentic look at what it takes to compete at the highest level of professional cricket."
Over the next year, KKR will expand this platform into a year-long program with events, workshops and merchandise.
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