KKR players exchange bats with pans in new Knight Bite series

New Delhi: Kolkata Knight Riders (KKR) has launched ‘Knight Bite,’ a long-term initiative focusing on cricket and food.

To launch this initiative, KKR has partnered with TTK Prestige, India for #Let'sGetCooking with Knight Bite—a five-episode digital series premiering on March 30.

Hosted by Chef Kunal Kapur, the show offers a behind-the-scenes look at KKR players as they cook, chat, and take on kitchen challenges.

"Our partnership with TTK Prestige is more than just a collaboration – it's a celebration of Indian culture and the shared passions that unite our fans beyond cricket," said Binda Dey, Group Chief Marketing Officer, Knight Riders Sports.

"Through our research, we found that beyond their love for the game and KKR, our fans are deeply passionate about food and fitness. This insight led us to introduce two new IPs that offer fresh, meaningful ways to connect with them. ‘Knight Bites’ is the first of these initiatives, and we are thrilled to bring it to life with TTK Prestige. It’s more than just a series—it’s a way to showcase our players' personalities beyond the field while celebrating something that brings us all together: the love of food."

Venkatesh Vijayaraghavan, MD and CEO, TTK Prestige, said, "Cricket and food have a way of bringing people together, and ‘Knight Bite’ is a perfect fusion of both. At TTK Prestige, we’ve been a part of Indian kitchens for decades, making cooking effortless and enjoyable for generations. This collaboration with KKR allows us to reimagine the kitchen as a space of fun, energy, and shared experiences—just like the game itself. Watching players step off the field and into the kitchen, taking on challenges with camaraderie and humour, makes this series truly special, and we’re thrilled to be a part of it."

During the next year, KKR will grow their platform into a year-long program which will include special events, workshops, and merchandise for select fans.

Watch the first episode here: