KRAFTON India transforms stepwell in BGMI with gamers and influencers

New Delhi: KRAFTON India has introduced a new stepwell in its flagship game, Battlegrounds Mobile India (BGMI). Beyond providing a novel in-game location for players, the update highlights one of India’s distinctive architectural legacies.

Featuring interactive elements such as a dive point and a photo point, the stepwell creates a visually engaging space for exploration.

Recognising the cultural significance of stepwells, KRAFTON India and tgthr, under its content vertical tgthr. Originals, launched ‘Destination BGMI Stepwell’, a campaign that presents the in-game landmark as a digital tourist destination. 

The campaign combines gaming exploration with cultural storytelling, transforming the stepwell into a site of curiosity and discussion for BGMI players.

Presented as a vlog-style video series, the campaign features leading gamers and influencers, merging their in-game experiences with stories about India’s stepwells.

Participants include top gamers such as Scout, Dynamo, Punkk, Admino, LoLzZz, and Zgod, alongside influencers like Naman Arora, Abhishek Jain, Shiv Thakare, Arun Mashettey, Adarsh UC, and Arohi Khurana, each offering unique perspectives on the landmark.

Srinjoy Das, Associate Director of Marketing, KRAFTON India, said, “Introducing the stepwell in BGMI is our way of blending gaming with India’s cultural heritage. BGMI has always been about discovery, and this update adds a new layer of meaning for our players. With the campaign, we are excited to see this landmark not just played but celebrated like a true cultural hotspot inside the game.”

Pragati Rana, Head of Originals, Regional Creative Officer - West and Founding Partner at tgthr, added, “Content isn’t just storytelling anymore, it’s story-living. The story really lives when it’s as authentic as possible. Content today doesn't have time for polish. It’s raw. It’s got dirt under its fingernails. It’s real people saying real things. 

Unfiltered and unapologetic, not some sanitised brand-speak. Destination BGMI Stepwell is about history but it’s not a history lesson. Instead, it’s about the kind of chatter gamers actually care about; banter between friends, side-eye from frenemies, and digs between players. The beauty is packaging the message in the mess. And not making the message a mess.”