New Delhi: L&T Finance (LTF) has launched an AI-enabled microsite as part of its ongoing ‘Aapke Business Ka Game Changer’ Business Loan campaign, which focuses on small and medium enterprise (SME) customers.
The microsite, accessible atwww.LTFGameChanger.in, allows users to create customised business posters and taglines that include brand ambassador Jasprit Bumrah.
According to the company, the initiative is designed to support business owners in enhancing their visibility. Users can generate AI-powered business posters that are shareable across social media platforms and may also be featured in the company’s out-of-home (OOH) advertising.
Kavita Jagtiani, Chief Marketing Officer at LTF, said, “Our intuitive microsite showcases our dedication to empowering customers beyond just offering financial solutions. We are celebrating game changers in businesses by leveraging new-age AI tech as it allows them to craft their business tagline and generate a personalised business poster featuring Jasprit Bumrah. It not only helps them significantly enhance their visibility but also prominently places their business in the spotlight, powered by our Business Loans.”
The campaign also features customer stories as part of its digital outreach. Testimonials are shared on LTF’s official website and YouTube channel, focusing on business growth journeys and their association with LTF Business Loans.
The campaign’s initial phase included a television commercial featuring Jasprit Bumrah and highlighted features such as digital loan processing, fast disbursals, and app-based withdrawals.
Additional marketing activities included outdoor advertisements, airport placements in Mumbai and Delhi, inflight magazine placements, and media activations across seven cities, Mumbai, Delhi, Bengaluru, Kolkata, Ahmedabad, Hyderabad, and Jaipur.
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