Mahindra and TV9 bring together creators for ‘Unlimit Bharat’ EV campaign

New Delhi:  Mahindra Electric Automobile marked World EV Day with the launch of its new campaign, ‘Unlimit Bharat’, in collaboration with the TV9 Network. The initiative brings together over 100 content creators across India from genres including auto, travel, music, finance, technology, and lifestyle.

The campaign highlights Mahindra’s flagship Electric Origin SUVs,  XEV 9e and BE 6, with a focus on their versatility and practicality.

Nalinikanth Gollagunta, Chief Executive Officer, Automotive Division, Mahindra and Mahindra and Executive Director, Mahindra Electric Automobile, said, “With over 20,000 Mahindra eSUVs on the road in just 5 months, we are proud to see the rapid adoption of our electric origin SUVs across the country. Through ‘Unlimit Bharat’ campaign we are bringing together over 100 content creators from diverse genres and geographies to highlight the practicality and potential of Mahindra Electric Origin SUVs. On this World EV Day, we are celebrating the limitless potential of XEV 9e and BE 6 that will further accelerate India’s journey into a bold new electric era.”

Raktim Das, Chief Growth Officer, TV9 Network, added, “At TV9 Network, we are excited to collaborate with Mahindra Electric Automobile Ltd on the 'Unlimit Bharat' campaign. This Initiative uniting leading content creators across India is arguably the biggest of its kind. By leveraging our extensive national reach and multi-lingual platforms, we are proud to inspire millions by presenting EVs as not just environmentally conscious choices, but as symbols of modernity and accessibility.”

The campaign, through creative collaboration and the reach of the TV9 Network, seeks to position electric vehicles as symbols of progress, style, and accessibility. TV9 Network, known for its content in seven languages, provides a platform to showcase the message to a broad audience.