Manforce Condoms introduces AI brand ambassador Myra Kapoor

New Delhi: Manforce Condoms, part of Mankind Pharma, has unveiled an AI-generated brand ambassador, Myra Kapoor, in a new campaign intended to foster open conversation around sexual fantasies and desires.

The AI model was developed and executed by Grapes Worldwide, which worked to create a virtual figure that could appear relatable and exhibit human-like behaviour.

The television commercial featuring Myra depicts the AI model expressing a range of emotions, including desire, passion, love, infatuation, and temptation, designed to engage audiences with themes of intimacy.

The concept of Myra was developed following a detailed brand study conducted at a leading management institute in India. This research informed the creation of an AI character as the brand’s new face, opening possibilities for future campaigns, including the current monsoon-themed initiative.

Commenting on the launch, Rajeev Juneja, Vice Chairman and Managing Director of Mankind Pharma, said, “We are thrilled to pioneer this exciting frontier in brand communication with Myra’s introduction. At Mankind Pharma, we have always embraced innovation that strengthens our connection with consumers, and AI technology opens up incredible opportunities for creative storytelling. 

Myra embodies our commitment to pushing boundaries and exploring new avenues of engagement. With an AI character, we have limitless creative possibilities, where campaigns can be more dynamic, responsive, and seamlessly aligned with our brand vision. This monsoon campaign marks just the beginning of what we see as a transformative journey in Manforce’s communication.”

To introduce the character, Manforce conducted a digital competition titled India’s Most Desirable in partnership with FilterCopy. Myra competed against human participants and was voted the winner through online public voting, reflecting early market acceptance of the AI model.

Shradha Agarwal, Co-founder and Global CEO of Grapes Worldwide, said, “Working with Manforce Condoms for devising Myra was a breakthrough experience for us. Specializing in curating advanced technology, the AI model goes far beyond the ambit of automation to demonstrate human traits. It is in resonance with the vision of the brand, heralding the way forward for more meaningful communication with the audience.”

Watch the campaign films: