Mindshare and Modi Illva launch The Rockford Circle Season 2

The Rockford Circle returns with host Chitrangada Singh to spotlight visionary founders shaping India’s consumer landscape

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BuzzInContent Bureau
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New Delhi: Modi Illva announced the launch of the second season of The Rockford Circle in collaboration with Mindshare India, a new-age talk show on a mission to celebrate and amplify entrepreneurial journeys. 

Hosted by actor Chitrangada Singh, the first season of The Rockford Circle struck a chord with audiences, generating 1 million+ engagements and nearly 500 million impressions. The season offered a candid glimpse into the entrepreneurial journeys of industry stalwarts like Yashish Dahiya (Policy Bazaar), Rohit Bansal (Snapdeal), Shantanu Deshpande (Bombay Shaving Company), Dhruv Shringi (Yatra), Gaurav Khatri & Amit Khatri (Noise), Rahul Jain (Epigamia), and others. The show’s deep-dive conversations received remarkable feedback from the audience and inspired countless aspiring entrepreneurs.

Season 2 has taken a fresh approach offering a more intimate and relatable exploration of entrepreneurship. It will focus on the stories of founders from emerging startups that have disrupted industries and captured the imagination of India’s young, aspirational demographic. This season’s guest lineup includes:

  • Nitin Saluja, Co-founder of Chaayos

  • Ankur Jain, Founder of Bira

  • Samrath Bedi, Co-founder and Executive Director of Forest Essentials

  • Viraj Bahl, Founder of Veeba

  • Samarth and Rashi Narang, Founders of Heads Up For Tails

  • Bhuman Dani, Founder of WickedGud

These leaders represent diverse industries and embody the transformative power of determination, creativity, and innovation. By spotlighting their journeys, The Rockford Circle aims to inspire viewers with relatable stories of success and perseverance. Set in a more relaxed environment, the new season’s format fosters authentic and engaging conversations, complemented by interactive elements like live Q&A sessions and dynamic social media content to create an immersive viewer experience.

Abhishek Modi, Managing Director, Modi Illva, said, “The overwhelming response to Season 1 underscored the appetite for authentic entrepreneurial stories that resonate with India’s ambitious youth and validated our belief in the power of storytelling to inspire and ignite ambition. With the 2nd season, we are taking a step to celebrate the ingenuity of new-age entrepreneurs who are transforming industries and redefining aspirations. This platform continues to be a space for collaboration, inspiration, and learning, and we are thrilled to bring these incredible stories to a wider audience."

Amin Lakhani, CEO, Mindshare South Asia, said, “Our continued partnership with Modi Illva is a testament to the success and impact of The Rockford Circle S1 in celebrating the entrepreneurial spirit of India. Season 2 takes the storytelling a notch higher, featuring an even more exciting lineup of visionary founders from new-age consumer brands that are redefining industries. This platform continues to inspire and connect with audiences by showcasing the human side behind these remarkable journeys."

Ajay Mehta, Head - Branded Content & Creative Services, GroupM highlighted, "This year, we are getting bigger and better, with a focus on new-age consumer brands that resonate with India’s young and aspirational audience, season 2 promises to be more dynamic, relatable, and inspiring than ever before. Together, we are shedding light on the human behind the stories of today's successful entrepreneurs.”

Mindshare Mindshare India Modi Illva