Mohan Sisters team up with Sunsilk for Nachdi Kudi music video

New Delhi: Sunsilk has launched a cultural campaign featuring the Mohan Sisters, creating an Asian Book of Records-certified World Record with their music video Nachdi Kudi. The campaign coincides with a brand refresh that includes modernised packaging, updated design, and revised storytelling.

Nachdi Kudi combines 16 dance forms in a single track, with Neeti Mohan providing vocals, Shakti Mohan choreographing and performing, and Mukti Mohan appearing on screen. The dance form “Bouncenatyam” was introduced as part of the video, representing confidence and self-expression.

The music video was produced with the involvement of industry professionals, including director Ruel Dausan Varindani, composer Vikram Montrose, lyricist Kunaal Vermaa, and mixing engineer Eric Pillai. HUL’s agency Mindshare, in collaboration with Dharma Cornerstone Agency, oversaw the campaign execution.

“This record-breaking music video Nachdi Kudi with Mohan sisters is a cultural celebration of music, dance, sisterhood and self-expression,” said Sairam Subramanian, Vice President, Haircare, Unilever.

Amin Lakhani, President, Client Solutions, WPP Media South Asia, added, “With Sunsilk’s relaunch, we wanted to go beyond communication and create a cultural celebration. Designed as a social-first idea, the ‘Nachdi Kudi’ music video and Bouncenatyam Challenge bring together music, dance, and sisterhood in a way that is engineered for virality and participation. This campaign reflects the bold new identity of Sunsilk - modern, confident, and rooted in creativity; while transforming a brand relaunch into a movement that today’s young women can truly own and amplify.”

Neeti Mohan said, “Being part of this Sunsilk campaign and setting a World Record for 'Nachdi Kudi' has been an incredible experience. The song truly celebrates confidence and the joy of expression, and it was a pleasure to lend my voice to it. Featuring alongside my sisters, Shakti and Mukti, in this unique concept of Bouncenatyam was creatively fulfilling and a lot of fun!”

Shakti Mohan added, “Choreographing 16 diverse dance styles for Nachdi Kudi was both a challenge and a dream come true. Inspired by the Bouncenatyam campaign, it gave me the chance to showcase the richness of Indian and global dance forms, while celebrating the confidence, creativity and self-expression Sunsilk stands for. Bringing this vision to life with my sisters and setting a World Record made the experience even more special!”

Mukti Mohan said, “Working with my sisters on such a powerful, record-setting project was pure joy. It’s not just about dance and music, but also about celebrating confidence and beauty the way Sunsilk has done over the years.”

Watch the campaign films: