Mother Dairy enters esports arena with Chillz Cup in partnership with Rooter

New Delhi: Mother Dairy has partnered with Rooter, a game streaming and commerce platform, to launch Chillz Cup for its summer campaign.

The gaming IP is titled the Mother Dairy Chillz Cup. Over the course of the tournament, 64 teams of amateur and professional gamers participate for a prize pool of Rs 5,00,000.

Mother Dairy Ice Cream then brings the "chill factor" to the battleground, with flavours like Choconado, Almond Bar, Banoffee Pie, Filter Coffee Cone, Pina Colada, Mawa Badam Kulfi and more.

A Mother Dairy spokesperson said, “Ice creams are all about excitement and fun. We are thrilled to partner with Rooter for the Mother Dairy Chillz Cup, marking our entry into the dynamic and fast-growing world of esports. This association enables us to connect with a younger audience through a platform that thrives on energy, engagement, and innovation. The Chillz Cup truly embodies our brand’s youthful spirit and commitment to delivering the coolest experiences.”

Piyush Kumar, Founder and CEO, Rooter, said, "We’ve always believed in creating meaningful partnerships that bring value to both the gaming community and our brand partners. The Chillz Cup was a great example of how a legacy brand like Mother Dairy could connect with a digital-first audience in their native environment, making it a fun and memorable experience. The Chillz Cup captured the cool spirit of gaming—staying calm under pressure and outplaying rivals with a cool head, just like enjoying a scoop of ice-cold Mother Dairy Ice Cream on a hot day. We are proud to collaborate on a campaign that celebrates high-performance gaming while adding an element of summer joy to the esports experience.”

The Mother Dairy Chillz Cup featured 2,000+ emerging BGMI esports enthusiasts and showcased gaming teams, including iQOO Soul, Hero Godlike, iQOO Revenant X Spark, Reckoning Esports, iQOO Orangutan, True Rippers, K9 Esports, Cincinnati Kids, Likhita Esports, and others.

The tournament concluded with a grand finale on May 11, 2025. Additionally, creators and fans sampled a variety of Mother Dairy’s ice cream flavours during the event.