OPPO India partners with Under 25 to engage Gen Z audiences

New Delhi: OPPO India has  collaborated with Under 25, a youth-focused platform, to launch a community-centric campaign promoting its latest K Series smartphone.

The campaign focused on Gen Z’s preference for relatable and interactive content. It was structured around participatory storytelling, creator-led videos, and references to college culture. The content mix included Vox Pop interviews, trend-inspired reels, and gamified activities on the Under 25 app, reflecting how young audiences explore and engage with new technology.

Sushant Vashistha, Head of Product and Digital Marketing at OPPO India, said, “The larger objective that we were looking for was to tap into the spirit and pop-culture driven lifestyle of the youth, blending cutting-edge technology message with the energy and vibe of our youth. This is the first for OPPO wherein we have collaborated with a youth centric platform like Under 25 to build in-roads into the Gen Z community. We wanted to capture the thrill of creativity, expression and the relentless pursuit of excellence of our youth–much like the OPPO K13 itself and this collaboration has accelerated our effort as a Brand to connect with the youth.”

Under 25 used its creator network, student communities, and digital properties like the Under 25 Dictionary and app to integrate the smartphone into campus conversations.

Jeel Gandhi, CEO of Under 25, added, "We were thrilled to team up with OPPO and tap into what GenZ values most - interactivity, authenticity and cultural fluency. Together we sparked real and organic connects with the under 25 crowd through student generated content, campus champs and mission based challenges on our app."