Parle-G celebrates the friendships that begin at home

New Delhi: Parle-G has marked Friendship Day 2025 with a short film that reflects on the evolving relationship between mothers and daughters, portraying how traditional roles often shift over time into deep friendships. 

The video, conceptualised and executed by Thought Blurb Communications, has been released in 11 regional languages including Hindi, and is being shared across digital platforms.

The narrative follows a mother-daughter relationship through changing phases of life, underscoring how the earliest bonds, while not consciously chosen, can evolve into enduring friendships.

“Friendship isn't just about who we laugh with, it's also about those who quietly stand by us through every step of life," said Mayank Shah, Vice President at Parle Products.

 "Through this film, we honour not just our bonds with friends, but the deeper bonds of companionship with those who are our silent pillars of support, our mothers, sisters, mentors, who’ve moulded us with love and care. Parle-G has always celebrated core emotions, which is the brand's strength. The fact that we understand and empathise with our near and dear ones comes through naturally in this well-crafted film.”

The story seeks to reflect contemporary shifts in parenting, moving away from hierarchical and authoritarian models towards a more empathetic and peer-like relationship between parents and children.

“This film reflects a generational shift in parenting. When we were growing up, parents were stern, often authoritarian figures. Their word was law. You listened, obeyed, and rarely questioned. But today’s parents are different. There’s a softer, more empathetic approach. They make the effort to understand their children’s world, to meet them where they are, and to build trust through friendship. That change in perspective lies at the heart of our film,” said Vinod Kunj, Founder & Chief Creative Officer, Thought Blurb Communications.

Set in familiar domestic spaces, the film presents the evolving dynamics through small gestures and everyday conversations, from discipline to shared understanding, from authority to affinity.

The story situates the mother-daughter friendship in lived spaces, around the kitchen table, during casual chats at home, suggesting that emotional transitions are often forged not through grand gestures but through everyday presence. 

“Today’s mother isn’t just parenting, she’s growing with her teen. She’s evolving, unlearning, listening, and effortlessly stepping into the role of a friend. And what’s beautiful is, it’s mutual. It’s a relationship I know intimately, as a daughter and as the mother of a teen. This film is a celebration of the quiet, unspoken friendship that so many mothers and daughters share today,” said Renu Somani, National Creative Director, Thought Blurb Communications.

Watch the campaign films: