Plum rolls out founder-led skincare education content series ‘The Lab Quote’

New Delhi: Beauty and personal care brand Plum has introduced The Lab Quote, a founder-led content series focused on explaining everyday skincare science in simple, accessible language.

The series addresses commonly discussed but often poorly understood topics such as pH balance, ingredient formulations including retinol, and the role of water in skincare. Concepts typically framed in technical terms are presented using plain explanations intended to improve consumer understanding.

The Lab Quote is led by Plum Founder and Chief Executive Officer Shankar Prasad, who has a background in chemical engineering. Commenting on the initiative, Prasad said, “With The Lab Quote, our goal is to make skincare science simple, clear, and approachable.

When the science is understood, skincare stops feeling confusing and starts feeling empowering. Each episode brings you closer to the fundamentals that shape real results and reflects our belief that great skincare begins with great chemistry. When we understand chemistry, we make choices that truly work for our skin.”

The initial set of episodes covers topics including understanding pH, the impact of urban environments on skin, water quality in skincare, and commonly held concerns around retinol use. Each episode focuses on breaking down scientific concepts into everyday insights.

Watch the first episode: