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New Delhi: PNB Housing Finance has rolled out ‘Ghar Ki Baat: Home Stories’, a branded content series that follows 11 families who realised their home-ownership dreams with the company’s loan solutions.
The films are narrated by actors Manoj Pahwa and Nizhalgal Ravi, who set up each story before the featured customer recounts their journey in their own words.
Built for hyper-local, multilingual reach, the series draws stories from the lender’s affordable housing and Emerging Markets segments, aiming to connect with audiences through authenticity rather than product-led messaging.
A teaser is live at:www.youtube.com/watch?v=DT3KLZUItkA.
PNB Housing Finance said the 11-episode slate will be released across social media and digital platforms to maximise visibility and engagement. The narrative structure keeps the focus on the homeowner: the celebrity narration eases viewers into context and tone, then the customer details the hurdles, approvals, and support that helped them secure a house aligned with their aspirations.