Bajaj Auto debuts AI-led creator platform ‘Pulsar Underground’

New Delhi: Bajaj Auto has launched Pulsar Underground, an AI-enabled platform designed to give creators across India a space to showcase their skills in music, art, dance, graffiti, biking, stunts, and AI-based content.

The initiative invites participants to take part in six challenges over six weeks, concluding on November 15. 

Those selected can win a virtual internship with the Pulsar content team, motorcycles including the NS200 or NS400Z, exclusive merchandise, and Amazon vouchers. Top creators may also be featured on Pulsar’s social channels alongside established influencers.

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A post shared by Bajaj Pulsar (@mypulsarofficial)

Speaking on the launch, Sumeet Narang, President, Marketing, Bajaj Auto, said, “Pulsar has always inspired riders to be daring and stand apart. Pulsar Underground extends that same spirit into the digital space, giving India’s creators a platform where performance meets creativity.

 Whether through stunts, music, dance, or art, this initiative is about turning individuality into influence and spotlighting the next generation of daring talent.”

The platform integrates AI tools to simplify the creation process, enabling participants to produce content more efficiently. Interested creators can participate by selecting a challenge, producing their content, and posting it on Instagram using the hashtag #PulsarUnderground while tagging @mypulsarofficial.