Royal Stag BoomBox releases ‘SIGH’, a track by Nikhita Gandhi and Dino James

New Delhi: Royal Stag BoomBox, the music platform developed in partnership with Universal Music Group, has launched its latest track ‘SIGH’ featuring artists Nikhita Gandhi and Dino James. This is the first release under the second season of Royal Stag BoomBox Originals, which continues to explore collaborations between hip-hop and Bollywood-style melodies.

Following previous tracks such as Pehle Jaisi Baat Nahi, Hoodie, Mohabbat, and Imtihaan, the new season begins with SIGH, described as a blend of smooth melody and assertive hip-hop. The lyrics and tone explore moments of self-definition and unapologetic expression, supported by vocals and a style that seeks to convey personal confidence.

Speaking about the collaboration, Nikhita Gandhi said, “Working on SIGH with Dino was such an exciting experience, it’s always refreshing to step out of your comfort zone and experiment. What I love about Royal Stag BoomBox is that it gives artists the freedom to truly express themselves, no filters, just pure sound and storytelling. It’s the perfect space to create something bold, new, and completely your own.”

Sharing his perspective on the track, Dino James added, “This track embodies everything we wanted to achieve, it’s bold, authentic, and unapologetically honest. Working with Nikhita elevated the entire composition, bringing a fresh dimension that perfectly complements the song’s energy. This is exactly what makes Royal Stag BoomBox such a compelling platform for artists. It encourages us to push creative boundaries and explore new territories.”

Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India, noted: “The universal language of music has this remarkable power to unite people and create moments of pure magic. Royal Stag continues to celebrate music as its key youth passion pillar. With Royal Stag BoomBox Originals we are set to elevate the experience with exciting new soundscape, blending the melodies of Bollywood with the pulsating beats of Hip-Hop, truly exemplifying the brand philosophy of Living It Large.”

Preeti Nayyar, SVP & Business Head, India & South Asia, UMG for Brands, added, “Royal Stag Boombox stands for bold expression and creative freedom to cross over from familiar sonic to discover new ones. At UMG for Brands, we are proud to support a platform that gives artists the space to experiment, blend genres, and create music that speaks to the youth. Royal Stag BoomBox Originals continues to bring together incredible voices from different musical worlds and turn them into unforgettable collaborations. It’s a true reflection of the evolving sound of India.”

The next two releases in this season are expected to feature Neeti Mohan, Panther and Ravator with Sajna, followed by Armaan Malik and Ikka with Maybe.

Watch the campaign film: