Rusk Media and Amazon MX Player launch ‘Battleground’ with multiple brand integrations

New Delhi: Rusk Media and Amazon MX Player have joined forces to launch ‘Battleground’, a reality show built around themes of strength, power, and fitness—making it a perfect platform for strategic brand integrations.

For example, Charged leads the show as the Presenting Sponsor, energising the competition. Big Muscles Nutrition, the Official Nutrition Partner, ensures contestants stay fueled for peak performance, while Kayam Churna, the Pain Relief Partner, supports recovery. American Pistachios, as the Snacking Partner, and RiteBite Max Protein, the Protein Partner, provide essential nutrition throughout the challenges. Bringing an extra dose of power and performance, HMSI Honda BigWing drives the show with its CB350 bikes, reinforcing the spirit of strength and endurance.

16 contestants will get a chance to become India’s next fitness superstar. This competition will showcase 16 fitness talents as they battle through a gruelling 28-day challenge, featuring intense physical trials, high-stakes drama, and transformative mentorship.

Each team of 4 contestants will be mentored by 4 celebrated fitness and lifestyle icons. As the competition intensifies, one male and one female contestant will emerge victorious, earning the coveted title of India’s star performer.

Mayank Yadav, CEO and Co-founder of Rusk Media, shared, “Battleground is more than just a fitness competition—it’s a revolution in fitness entertainment. This show celebrates strength, resilience, and the pursuit of excellence. We are excited to partner with Amazon MX Player to bring this high-octane experience to audiences across India.”

Aruna Daryanani, Director, Amazon MX Player said, “With Battleground, we take another step forward in our commitment to delivering diverse and engaging content to our audiences for free. This unique format not only inspires fitness enthusiasts but also redefines sports and reality entertainment, offering advertisers a powerful platform to connect with highly engaged viewers.”