Simba Beer marks nine years with new YouTube series

New Delhi: Simba Beer has completed nine years since entering India’s beverage space and is marking the milestone with the launch of a new YouTube series titled “First Time with Simba”. The series, which premiered on May 10, 2025, focuses on the experiences of individuals stepping outside their comfort zones and trying something new for the first time.

Unlike content driven by celebrities or influencers, the series features everyday people navigating personal challenges such as performing on stage or confronting lesser-known fears. The central idea is to explore how small acts of courage, support from others, and shared moments can lead to meaningful change.

"At Simba, we’ve always believed that life’s best moments start with a little courage and often, a good beer," said Ishwaraj Singh Bhatia, Co-Founder and COO, Simba Beer and ZigZag Vodka. "As we celebrate nine bold years, we’re excited to launch ‘First Time with Simba’ to inspire people to take that first leap, try something new, and create unforgettable memories. This campaign is a love letter to our community and a toast to the many 'firsts' yet to come.”

The series, introduced on  May 4 2025, is described as unscripted and emotionally driven, focusing on personal growth and human connection. Each episode reflects the idea that vulnerability and new beginnings often go hand in hand, with the format positioned as a shift in content direction for the brand.

Watch one episode :