Sirona challenges menstrual taboos with #TheBloodyConversation

Delhi: Sirona Hygiene, The Good Glamm Group’s portfolio brand and a brand in menstrual hygiene products, has launched its #TheBloodyConversation campaign. 

In recognition of Menstrual Hygiene Day (May 28), this initiative aims to dismantle the taboos, ignorance and stigma surrounding periods, particularly among men, and insists on the necessity of open, unfiltered dialogue.

The campaign video, sheds light on the lack of awareness amongst men when it comes to periods, emphasising the importance of open and comfortable conversations about menstrual health. As part of an experiment, men in the video are equipped with a simulator device that replicates period pain each time they answer a period-related question incorrectly. 

"At Sirona, we refuse to tiptoe around the subject of menstruation," asserted Anika Wadhera, Head of Marketing, Sirona Hygiene, Good Glamm Group. "Our #TheBloodyConversation campaign challenges societal norms that perpetuate silence and misinformation. By compelling everyone to engage openly and honestly, we are driving towards a future where menstrual health is universally understood, respected, and supported."