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Sprite’s 'Thand Rakh' campaign snowballs into comedy influencers fest

The soft-drink brand has collaborated with influencers like Dharna Durga, Vishnu Kaushal, Raj Grover and others to create comedy content for its ‘Thand Rakh’ campaign

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BuzzInContent Bureau
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Joke in a Bottle

Mumbai: The Coca-Cola Company's lemon-lime-flavored soft drink brand, Sprite, has teamed up with a crew of comedy content creators to spread its chilled-out mantra, ‘Thand Rakh’ (a.k.a. keep it cool, no matter what life throws at you).

With everyday chaos as their playground, these influencers are blending laughs with the brand's chill vibes, showing how Sprite helps them stay cool, literally and figuratively.

Raj Grover, a comedy content creator with over 2 million followers on Instagram, used his family-oriented storytelling technique for product integration. Grover used the concept of no privacy in the Indian household to highlight how the beverage helped him keep cool. The video has garnered over 74.7K likes. 

https://www.instagram.com/p/DIOkyd_PXNw/

Dharna Durga, with her usual one-woman act, talks about the societal taboos around a live-in relationship with her daughter. Although she begins to lose her temper with the discussion around this sensitive topic, she is shown to calm down after only a few sips of Sprite. In the spirit of Thand Rakh, the mom cools down momentarily but gets riled up by the modern daughter again in the video with over 154 K likes.

Vishnu Kaushal in his typical Punjabi repertoire character play, highlights the many issues he, as the father of the household, is facing due to water shortage. He then comes up with a plan to escape the issue after drinking Sprite, which initiates with a message of Thand Rakh among the followers. The paid-collab video has over 129 K likes. 

Meethika Dwivedi entered the collab with a hot-tempered act of a car driver on the verge of a road rage incident and unable to control her anger. She sips Sprite and her demeanour is seen to change effectively, highlighting the Thand Rakh tag. The content creator with over 3 million followers on Instagram got over 154K likes on the paid-partnership video. 

Other content creators, such as Yashraj Mukhate and Kiku Sarda, shared their version of how the beverage helps them stay chill. 

The brand has also collaborated with Radio Mirchi radio jockeys through their popular prank calls format.

 

 

Yashraj Mukhate Sprite