Tanishq launches bridal styling video series in collaboration with Namrata Soni

New Delhi: Tanishq’s wedding jewellery sub-brand, Rivaah, has introduced a digital content series titled Rivaah Bridal Insider, aimed at providing styling guidance to Indian brides preparing for their wedding.

The video-led series, hosted by make-up artist and stylist Namrata Soni, is exclusively available on Tanishq’s social media platforms and covers topics such as jewellery curation and bridal aesthetics.

Launched ahead of the summer wedding season, the series focuses on various styling themes related to Indian wedding traditions and outfits.

Each episode explores specific bridal occasions  including Haldi, Mehendi, Cocktail, Wedding, and Reception offering practical advice on selecting and wearing jewellery for each event. Soni provides styling cues for different bridal looks, ranging from traditional red lehengas to contemporary reception wear, with a focus on personal expression.

The collaboration with Soni is intended to connect the brand with modern brides who are increasingly influenced by celebrity stylists and social media aesthetics.

Commenting on the launch, Pelki Tshering, CMO, Tanishq said, “At Tanishq, women have always been at the core of our purpose. This initiative is our way of combining expert-led styling advice with our timeless bridal jewellery offering. Our collaboration with Namrata Soni, a name synonymous with contemporary bridal beauty and elegance, brings this vision to life—offering brides across the country a trusted source of inspiration, personalised guidance, and a styling-first approach to wedding jewellery. Through this IP, Rivaah steps in as more than just a jewellery brand—it becomes a true companion in a bride’s journey to express her individuality with confidence.”

Watch the campaign films: