Tanmay Bhat, Rohan Joshi and Aishwarya Mohanraj bring back AIB vibes in Noice’s festive comedy

New Delhi: This Diwali, quick-commerce food brand Noice released a video featuring Tanmay Bhat, Aishwarya Mohanraj, Rohan Joshi, and Lekh Uthaiah, presenting “The Honest Party”, a humorous take on Diwali house parties, with unfiltered banter, awkward plus-ones, and Noice’s small-batch sweets and snacks. 

The film portrays relatable household chaos, a home cleaned for the first time in months, friends teasing each other over flirting fails, and Formula 1 sound effects punctuating the scenes. 

Instead of sentimentality, “The Honest Party” relies on self-aware humour to reflect the real-life messiness and comedy of festive gatherings. Snacks from Noice, including Mathura ke Pede and Lebanese Pita Pockets, feature throughout the video.

Royan Mody, spokesperson for Noice, said, “Diwali is about laughter, indulgence, and those perfectly imperfect moments with friends. With creators like Tanmay, Aishwarya, Rohan, and Lekh known for their honesty and unfiltered humour, we wanted to capture real conversations, chaotic jokes, and a table full of small-batch snacks made with real ingredients. This shows that no matter how honest the party, snack, and sweets that are set to make them unforgettable.”

“The Honest Party” breaks from the typical sentimental festive ads, highlighting humour in everyday moments, from awkward introductions to unexpected guests. 

Noice’s festive range, including the Noice Festive Gift Box and Noice Festive Mithai Box, features traditional sweets such as Kaju Katli, Besan Laddoos, Milk Pedas, Soan Papdi, and Milk Cake, all freshly made with real ingredients and no added preservatives. 

The packaging, with pastel colours, clean typography, and whimsical motifs, is designed to present each gift box as a curated festive offering.

Watch the campaign films:

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