Tech Burner’s Layers forms equity-based design partnership with Seymour Powell

New Delhi: Indian wearable technology company Layers, founded by content creator Tech Burner and entrepreneur Neel Gogia, has entered into an equity-based partnership with UK-based design and innovation consultancy Seymour Powell. 

Powell will serve as an advisor and creative partner to Layers, contributing to the design and development of its products.

The partnership departs from conventional client-consultancy arrangements, embedding Seymour Powell’s design approach into the strategic and creative functioning of Layers. Its initial focus will be on reimagining Anarc, Layers’ flagship wearable device, with a design philosophy centred on intuitive interaction, modularity, and deeper user engagement.

The move comes amid a growing global wearable market, projected to increase from $98 billion in 2025 to $186 billion by 2030. Layers is among several Indian tech companies navigating a competitive and often standardised consumer electronics landscape. 

“In a sea of sameness, true innovation is an act of rebellion. Seymour Powell serves as a perfect partner because they don't just design products; they architect emotions and behaviours. Their work is bold, thoughtful, and always ahead of the curve,” said Neel Gogia, Co-Founder, Layers. 

The alliance also signals a shift in how Indian tech companies are approaching product development and branding. By integrating design and strategy at the equity level, Layers presents itself not merely as a manufacturer of consumer devices, but as a contributor to global design standards.

“We have watched with interest the wearables market for years and are excited to find a partner with the courage to break the mould. We found that in Layers,” said Adrian Caroen, CEO, Powell. “Their vision for the Anarc platform and their user-centric philosophy align perfectly with our own. This is not just about aesthetics; it's about creating a more meaningful, intuitive, and beautiful extension of the human experience. By joining as partners, we are fully invested in Layers' success and are excited to help build a brand that will stand the test of time.”