Tic Tac invites fans to ‘Refresh Your Vibe’ and star in music video with Yashraj Mukhate

New Delhi: Tic Tac, the confectionery brand from the Ferrero Group, has rolled out a new digital campaign titled ‘Refresh Your Vibe’ in partnership with music producer and influencer Yashraj Mukhate. 

The initiative invites music enthusiasts across India to engage with a new jingle and share their interpretations through short video submissions.

The campaign centres on a track composed by Mukhate, titled “Kyunki Meri Tic Tac Life Hai”. Participants are required to record a video vibing to the jingle and upload their entries on the dedicated campaign microsite. The top entry, selected based on how well it reflects the creator’s energy and vibe, will be featured alongside Mukhate in an official music video.

The contest runs from July 11 to July 26, 2025, with the winning entry scheduled for inclusion in a music release on August 22. Additional prizes include concert vouchers and party speakers, with daily and weekly winners selected throughout the campaign period. The final winner announcement will take place on July 30.

Commenting on the collaboration, Zoher Kapuswala, Marketing Head, Pills & Gums, Ferrero India, said, “With ‘Refresh Your Vibe,’ we’re speaking the cultural language of our core consumers. Music is one of the most powerful forms of self-expression today. Partnering with Yashraj Mukhate helps us connect authentically with youth and pop culture. This is our third collaboration with Yashraj, and each time, it’s been about creating something fun, and fresh. This time we’re not just running a campaign, we’re inviting our consumers to be co-creators of the culture they love.”

Watch the campaign film:

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