Trilok’s AI rock act draws brand interest from Magic Moments, boAt and Rowdy Club

New Delhi: Trilok, India’s first AI-led rock band, is gaining traction among brands experimenting with tech-led storytelling. Rowdy Club and boAt were among the first to engage, with co-founder Aman Gupta publicly backing the project.

The latest entrant in this space is Magic Moments Music Studio. Its involvement takes a more reflective route, with a content series titled Magic Moment of the Month. The campaign will share quieter, behind-the-scenes glimpses of the band, from songwriting and rehearsals to fan conversations and post-show moments. These vignettes are visually influenced by Magic Moments’ bottle design, layered with Trilok’s signature mask-led aesthetic.

“The idea is simple. Let the mythology breathe. Let the music land. But don’t lose the quiet, in-between moments where real connection happens,” reads a line from the studio’s concept note.

Speaking about the collaboration, Amar Sinha, Chief Operating Officer at Radico Khaitan Limited, said, “Magic Moments Music Studio has always celebrated expression, musical connection, nostalgia and the joy that comes from shared experiences. Collaborating with Trilok felt like a natural next step, it’s fresh, it’s bold, and it’s tapping into something culturally deep while also experimenting with the future. We believe in the power of new formats to spark new emotions, and Trilok is doing exactly that. This partnership is about capturing those real, in-between moments, where the magic actually happens.”

Trilok was developed by Collective’s in-house AI lab, which previously created virtual identities like Kavya Mehra and Radhika Subramaniam. 

Everything from the band’s lyrics and vocals to its performance style involves a blend of human creativity and artificial intelligence.