VidUnit partners with Rashami Desai for digital talk show ‘Rashami Ke Dil Se Dil Tak’

New Delhi: VidUnit has announced its entry into digital IPs and long-form content creation with its first original series featuring television actress Rashami Desai. The series, ‘Rashami Ke Dil Se Dil Tak’, is an unscripted talk show where Desai engages in conversations with celebrity guests about relationships, careers, health, family, and life behind the spotlight.

The show follows an intimate format where couples share their experiences, trust, compatibility, and the evolving challenges of modern relationships. It includes interactive segments such as compatibility games, playful challenges, and spontaneous tasks, balancing personal revelations with lighter moments.

The first series features well-known couples including Dipika Kakar Ibrahim–Shoaib Ibrahim, Gauahar Khan–Zaid Darbar, Sana Khan–Mufti Anas, Surbhi Chandna–Karan Sharma, Claudia Ciesla–Arjun Goel, and Neha Bhasin–Sameer Uddin.

Sourabh Kumar, Founder and CEO of VidUnit, said, “Our vision is to move beyond traditional entertainment content and build high-impact IPs that genuinely connect with audiences. Stepping into long-form storytelling is a natural extension of that mission, and this series marks the beginning of a much larger expansion.

Signing Rashami as our exclusive YouTube talent is a major step forward for us, as her massive connect across the Hindi-speaking market helps us reach a wider, highly engaged audience. This is just the beginning, as we are building a diverse slate of IPs across genres and formats. We are working towards building VidUnit into one of the country’s leading and most trusted content creator brands.”

Rashami Desai, speaking on the launch, said, “Rashami Ke Dil Se Dil Tak is extremely close to my heart, and partnering with VidUnit felt like the right step because they truly understand what works on digital platforms today. I wanted to create a platform where these chapters can be shared without judgement and without filters. This show is not just a project; it’s a heartfelt space where emotions, experiences and real human stories finally get the room they deserve.”

She added, “VidUnit’s digital-first approach, from ideation to execution, combined with their proven success on YouTube, gave me complete confidence in this collaboration. Their belief, passion and creative strength helped shape this idea into a powerful, meaningful property and I’m grateful to Mr. Sourabh Kumar and the entire team for trusting my vision and helping me bring this dream to life.”

Watch the trailer: