Vivo X300 Series partners with National Geographic to explore India’s natural frontiers

New Delhi: Vivo has announced a collaboration with National Geographic Creative Works for ‘Go Into The Wild’, an initiative that explores India’s diverse natural landscapes through photography and storytelling, captured entirely on the recently launched vivo X300 Series. 

The project features a National Geographic Explorer and other photographers travelling across forests, mountains, deserts, and coastal ecosystems to document wildlife encounters, untouched terrain, and natural phenomena.

The X300 Series, which includes the X300 and X300 Pro, integrates professional-grade ZEISS optics, OriginOS 6, enhanced AI features, and performance powered by the MediaTek Dimensity 9500. The X300 model comes with a 200MP ZEISS Main Camera, vivo Portrait Engine, and AI Landscape Master for detailed portraits and landscapes, while the X300 Pro offers a 200MP ZEISS APO Telephoto Camera with India’s first Telephoto Bird Shots feature and the ZEISS 2.35x Telephoto Extender Kit, delivering up to 8.5x optical zoom.

Geetaj Channana, Head of Corporate Strategy at vivo India, said, “At vivo, we aim to build technology that inspires people to create, explore, and connect more deeply with the world around them. The X300 Series carries this mission forward, blending our imaging expertise with advanced AI and optical innovation to capture moments with striking clarity and emotion. Through this collaboration, we aim to demonstrate what smartphone imaging can truly achieve. The X300 Series is engineered to perform across extreme environments, low light, vast landscapes, and fast-moving wildlife and our partnership with National Geographic Creative Works brings these capabilities to life in the most authentic setting: the wild.”

A National Geographic spokesperson added, “Building on the success of our collaboration with vivo on Xplore the Xtreme, we are delighted to reunite for ‘Go Into the Wild’. Photography lies at the heart of our storytelling, and this collaboration allows us to continue celebrating the beauty and complexity of wildlife. By bringing together Nat Geo’s legacy of visual exploration with vivo’s shared passion for powerful imagery, we aim to inspire audiences with authentic moments from the natural world.”

The campaign incorporates a series of short films shot on the X300 Series, out-of-home and digital storytelling, immersive social media content, and an exclusive visual showcase, encouraging audiences to engage with India’s natural environments and explore areas beyond the familiar.