Wakefit enters 'Chak De India' universe for better sleep amidst corp culture

Delhi: Wakefit indulges in a playful recreation of the popular motivational scene from Chak De India, in its new film. 

The brand highlights the value of sleep amidst bustling corporate lives of 70 hour work week. Called the 'Balancing Act,' the film casts a supervisor imitating Khan's voice and stature, advising his subordinates to take rest beyond the 70-hour corporate clock and subtly introduces Wakefit's new product as well. 

This campaign has been conceptualised by Spring. 

This recent parody is one of the many times the brand has floated the proposition to have healthy sleep. Its annual sleep internships award people who clock in 9+ hours of blissful sleep and selected sleep interns earn a stipend of ₹1 lakh. 

Earlier, it had unveiled a side-splitting mockumentary-style video, featuring Wakefit employees as cast members of popular sitcom 'The Office.' The video delves into the hilarious and unexpected world of Wakefit.co’s year-end meeting as their team takes on the challenge of recreating the iconic moments from the series.