New Delhi: WeddingWire India, a subsidiary of The Knot Worldwide, announced the launch of “Shaadi Ki Pathshala -India's 1st wedding school for couples” - a 4-series masterclass on planning your wedding online.
This brand initiative aims to address the growing demand for robust wedding planning resources in preparation for the upcoming wedding season for a stress-free planning journey.
The campaign offers masterclasses in the form of vodcasts. Shaadi Ki Pathshala features WeddingWire India’s in-house professionals and covers various facets of the wedding planning journey, from planning their wedding budget (with insider tips on average wedding costs, and budget management) to finding the ideal vendor on the WWI marketplace, using free WWI wedding planning tools and more. Each episode will be available on their website along with detailed blogs.
Talking about the vision of this initiative, Rumela Sen, Lead Editor at WeddingWire India, a part of The Knot Worldwide, shared, “The goal of Shaadi Ki Pathshala is to create a one-stop destination that helps engaged couples with an online wedding planning roadmap. WWI brings together expert advice, practical tips, free wedding planning resources and actionable insights in a single platform and aims to simplify the process for couples. With this initiative, we’re addressing the fragmented nature of wedding planning information and offering a structured approach to wedding planning that has been missing in India.”
Anam Zubair, Director of Consumer Marketing at WeddingWire India, a subsidiary of The Knot Worldwide, revealed, “Our brand tracker survey revealed that over 50% of respondents are actively seeking planning information, advice, and tools from wedding-related websites and blogs. In response to this demand, we developed this new initiative by WeddingWire India. We are optimistic about the positive reception and are hoping to build this even bigger in the future. Our goal is to continuously provide valuable resources and support to our dear couples, ensuring they have everything they need for a stress-free wedding planning experience.”
The first episode of the four parts for Shaadi Ki Pathshala has already been released. New episodes will be released weekly, every Friday morning. Couples can watch the episodes for ‘Shaadi ki Pathshala’ on WeddingWire India’s website.
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