Zee TV Sa Re Ga Ma Pa contestants reimagine Yamaha’s 'The Call of the Blue' anthem

New Delhi: Zee Entertainment and Yamaha Motors, India, have joined forces to breathe new life into Yamaha's 'The Call of the Blue' campaign through a collaboration with the contestants of the music reality show Sa Re Ga Ma Pa. 

The Sa Re Ga Ma Pa contestants have composed and performed their own renditions of a brand anthem.

Zee TV said that the campaign garnered a cumulative reach of approximately 25 million viewers across ZEE’s platforms, amplifying Yamaha's message of adventure and passion and making it resonate with music lovers, especially the youth. 

Ashish Sehgal, Chief Growth Officer – Digital & Broadcast Revenue, Zee Entertainment Enterprises, said, “ZEE has always been at the forefront of innovative integrations that bring brands closer to their audiences. Our partnership with Yamaha is the perfect embodiment of that philosophy. The synergy between Yamaha’s adventurous spirit and the creative energy of Sa Re Ga Ma Pa contestants has led to an exciting and impactful collaboration that has not only amplified Yamaha’s core message but also created a truly memorable experience. This campaign has resonated deeply with viewers, bringing the brand’s values to life in a way that is both engaging and inspiring. It’s a perfect example of how music and storytelling can come together to create something remarkable.”

Vijay Kaul, General Manager of Marketing at Yamaha Motor India, said, “Motorcycles and music are two wonderful ways to connect with the world around. Through this association, we look forward to connecting with young music lovers at a more intrinsic level, celebrating the shared values of freedom, passion, and self-expression. The thrill of the open road mirrors the rhythm of music, creating experiences that inspire and energize. For the first time on Sa Re Ga Ma Pa, contestants have crafted their unique renditions of a brand anthem, each piece capturing the essence of freedom, individuality, and the joy of riding.”

Aman Kochhar (Chief Growth Officer and Managing Partner) Motivator India, said, “Our collaboration with Sa Re Ga Ma Pa across three Zee Network channels was exceptional. The talented contestants on the platform showcased immense potential in understanding the brand's requirements and delivering them with style. Reimagining the Call of the Blue anthem in their unique styles helped us connect with younger audiences, seamlessly integrating the brand into the content with fresh, vibrant energy rather than using overt brand placement.”