Zomato showcases India’s spirit of hustle through dhol tasha stories

New Delhi: This Ganesh Chaturthi, Zomato has released a campaign focusing on individuals who pursue their passions alongside their day-to-day careers. The initiative spotlights people who balance professions such as doctors, engineers, and corporate employees with evenings dedicated to mastering the traditional dhol tasha.

The campaign features real stories, including Omkar Jadhav, a medical technician who spends his evenings perfecting intricate drum rhythms, and Sushmita Tankkar, a software engineer who leads a team of dhol players with the same precision and focus she applies to her coding work. These narratives show that dedication and drive extend beyond a single role or career path.

Commenting on the project, Sahibjeet Singh Sawhney said, “Their stories are a powerful reminder that focus and greatness aren’t limited to a single career path; they flow into every aspect of life. These individuals show us that when you’re truly dedicated, you don’t just put in the hours, you continuously push for greatness, whether it’s in an operating room or on the streets during a festival procession.”

The campaign is presented across digital and social media platforms, featuring these stories to illustrate the ongoing commitment of individuals who balance professional responsibilities with personal passions.

Watch the film: