Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that by blending content creation and cultural significance, Nykaa, Mamaearth, Soultree, Plum have established themselves as key players in the skincare industry
By Hamsini ShivakumarHamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that by tapping into the realms of mobility, catchy tunes, and a sense of adventure, brands like Boat, JBL, and Skullcandy have successfully managed to engage with the youth and grab their attention
By Hamsini ShivakumarHamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting explore the brands which chose the unconventional path for celebrating the day dedicated to mothers
By Hamsini ShivakumarHamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands need to figure out what position their own users especially their loyal user base takes on controversial topics pertaining to race, gender and religion
By Hamsini ShivakumarHamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that through branded content companies like Upstox, CNBC and Smallcase stand in the youth audience's shoes, see the world through their eyes, speak their language, highlight how young people think about money and then share nuggets of wisdom about money management
By Hamsini ShivakumarHamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting explore how Ramzan and Eid are portrayed in Indian-branded content
By Hamsini ShivakumarHamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about the portrayal of family relationships in different forms in branded content and the benefits associated with it
By Hamsini ShivakumarHamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how feminine power has become a powerful theme in Indian branded content, reflecting the changing role of women in society and the country's cultural values
By Hamsini ShivakumarHamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write about the representation of disability in branded content
By Hamsini ShivakumarHamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands should be conscious of the power dynamics between employers and domestic help and avoid perpetuating negative stereotypes, biases, and prejudices
By Hamsini ShivakumarHamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share their take on effective product placement in movies or TV shows
By Hamsini ShivakumarHamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share their take on how automotive brands have used masculinity in the advertisements for their SUVs over the years
By Hamsini ShivakumarHamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands cannot inject energy and momentum into a cultural product, when there isn't any real cultural momentum or energy behind Valentine's Day. Hence, creating content around the occasion is likely to drop off from many brands' activity checklists
By Hamsini ShivakumarHamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, look at content put out by five brands from different categories - Future Generali Insurance, Bournvita, Maybelline, Hindustan Zinc and Live, Love, Laugh Foundation, to talk about the hits and misses for brands which take mental health as their content theme
By Hamsini ShivakumarHamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share how time-bound communication for a specific date can be made more effective
By Hamsini ShivakumarHamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands can partner with stand-up comedians to create more innovative and original branded content as well as user generated content
By Hamsini ShivakumarHamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands should approach the topic of LGBTQ+ themes and whether they should follow the trend, to be topical
By Hamsini ShivakumarHamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write about how Christmas is not viewed as a festival in Indian culture but is rather seen as an event, and how it can be used by brands to form a deeper connect with the people
By Hamsini Shivakumar