Fortune Foods and Blinkit deliver ‘khushiyaan’ this Eid

New Delhi: Fortune Foods, a brand of AWL Agri Business (formerly known as Adani Wilmar), in collaboration with Blinkit, has launched a new campaign.

The campaign film captures the festive fervour of the Eid season, highlighting the convenience of purchasing Fortune products through Blinkit.

Set in Hyderabad, the film shows Ibrahim visiting Taufiq Chacha, known for his biryani, only to find that his memory is not what it used to be.

Taufiq Chacha has even forgotten to prepare his signature biryani. Determined to recreate the dish, Ibrahim orders Fortune Biryani Special Basmati rice via Blinkit and starts cooking.

As the family gathers to eat, Taufiq Chacha recalls that the true spirit of Eid biryani lies in sharing it with others.

Ibrahim and Taufiq Chacha’s family then order disposable boxes from Blinkit, pack the biryani, and prepare to share it with friends and family.

The campaign concludes with a message from Blinkit - ‘Iss Eid, khushiyaan baante!’

Jignesh Shah, Head – Media and Digital Marketing, AWL Agri Business, said, “Our collaboration with Blinkit shows our commitment to providing consumers with easy access to Fortune’s premium range of products. This film not only reflects the superior quality of our offerings but also showcases how technology is reshaping grocery shopping, making it faster and more reliable. It perfectly captures the role food plays in uniting people during festive occasions. Biryani, so intrinsic to Eid celebrations, takes centre stage, highlighting the spirit of sharing that defines the festival.”

The campaign is live across digital and social media platforms and will be further extended to other mediums.

Watch the campaign film: 

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