BREEZER Tribe HQ brings together Gen Z creators to celebrate friendship and culture

New Delhi:Ahead of Friendship Day on August 3rd, BREEZER hosted a two-city event under its Tribe platform, a brand-led cultural activation held in Mumbai and Bengaluru, focused on music, creative expression, and digital community-building.

The event series, held under the banner ‘BREEZER Tribe HQ’, brought together over 700 attendees across both cities and featured a line-up of Gen Z creators and performers.

"Real, bold, and full of energy, friendships are the colourful connections that light up our lives. With BREEZER Tribe, we’re building a space where young India can vibe as their most authentic selves, with their tribe, on their terms. 

Tribe HQ was a celebration of that spirit, brought to life by some of the most expressive digital voices and creators today. This is just the beginning of a cultural shift in how young people connect, express, and celebrate, and we’re thrilled to be part of that journey with BREEZER,” said Daksh Bhardwaj, Brand Manager, BREEZER.

On July 25, antiSOCIAL in Lower Parel, Mumbai, hosted the first of the events with performances from Amin Jaz, Dev Raiyani, Mac Macha, Kullu, Yashraj, and Zero Chill. The following day, Koramangala SOCIAL in Bengaluru featured Parimal Shais and Rahul Dit-O, along with repeat performances by Mac Macha and Kullu.

The events also offered attendees interactive activities including games led by content creators, a tattoo station, photo booth, and custom tote bag design setups. Guests were also introduced to a new flavour variant, Mango Peach, as part of the experiential programming.