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Influencer Marketing

Dessert love meets doom scrolling as Colgate ropes in dessert creators to serve brushing reminders

In its latest collaboration, the oral care brand has partnered with dessert creators Shivesh Bhatia, Natasha Gandhi, Neha Deepak Shah and Shreya Agarwala to create special brushing reminders disguised as regular dessert reels

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BuzzInContent Bureau
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Dessert love

Delhi: Tapping into people’s post dinnertime dessert cravings, Colgate’s new campaign shows creators spending the next minute or so whipping up something yummy, and start brushing their teeth with it. 

Colgate’s #BrushTonight campaign believes that people spend a lot of time before bed either eating dessert or thinking about it. What most don’t think about, is brushing their teeth! Which is exactly what,the brand believes, makes a dessert reel the perfect platform for Colgate to intervene. 

In its latest collaboration, the oral care brand has partnered with dessert creators Shivesh Bhatia, Natasha Gandhi, Neha Deepak Shah and Shreya Agarwala to create special brushing reminders disguised as regular dessert reels.

Based on the revelation that the last thing millions of Indians put on their teeth is sugar, and not toothpaste, this activity is being placed during dinner time from 8pm to 12am. All so that a nation of several thousands of sweet lovers remember to end their night with toothpaste, and not sugar.

The campaign was created by WPP@CP. 

Colgate's influencer marketing