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New Delhi: Revant Himatsingka, known online as “Food Pharmer”, has announced the launch of a new children’s health education initiative titled Kids Pharmer.
The move marks a clear expansion for a creator who built his following by decoding packaged food labels, calling out misleading marketing, and pushing consumers to scrutinise “health” claims more closely.
In the last two years, Himatsingka’s content has repeatedly triggered wider public debate around sugar, additives, and how mass brands are positioned to families, especially products marketed to children.
The announcement was made through a post on X, where he described it as his biggest project of the year and said it would focus on improving health literacy among children in India.
Today, I’m announcing my biggest project of the year to make 24cr Indian children health literate.
— Revant Himatsingka “Food Pharmer” (@foodpharmer2) February 6, 2026
We are launching Kids Pharmer, a calm health education channel for kids.
Parents are fed up with channels like Cocomelon, which make highly addictive videos and often promote junk… pic.twitter.com/Ed199ZIjVo
According to Himatsingka, the proposed channel will create video-based content designed to introduce health and nutrition concepts to younger audiences in a simplified format. He indicated that the initiative is intended to provide an alternative to children’s digital content that parents often consider overly stimulating or heavily associated with junk food promotion.
In his post, Himatsingka stated that the initiative seeks to revive simple and memorable educational storytelling around food and health for children, drawing inspiration from older forms of children’s content that incorporated behavioural messaging.
He also noted that it may take time before structured health education becomes part of school curricula across the country, and until then, digital content could play a role in introducing these ideas to children.
Himatsingka has built a significant online following through content that examines packaged foods, nutrition labels and marketing practices. The Kids Pharmer project marks an expansion of his work into children-focused educational content.
Himatsingka first broke into the mainstream after his viral critique of Cadbury Bournvita’s sugar content in 2023, which led to a legal notice and a high-profile public back-and-forth, followed by fresh scrutiny of how such products are marketed. The episode also fed into a broader regulatory and category reset, with “health drink” labelling and marketing coming under sharper questioning in public discourse.
Over time, his activism has broadened beyond individual products into repeatable “consumer literacy” campaigns. One of the most visible has been ‘Label Padhega India’, which he launched as a public call to get Indians to read nutrition labels and question packaged food marketing more aggressively.
He has also been associated with school-focused awareness efforts, including the push for “sugar boards” that visually show sugar quantities in common beverages and packaged drinks, an approach that has been discussed widely in the context of reducing sugar consumption among school-going children.
Himatsingka’s core proposition has been simple: use short, accessible content to break down labels, sugar loads and marketing messages in a way that feels easy to act on. Profiles on his work and influence have credited him with pushing “read the label” behaviour into the mainstream and shaping how consumers talk about packaged foods online.
Kids Pharmer appears to extend that same proposition to a younger cohort, with Himatsingka arguing that structured health education may take time to enter curricula at scale, and that digital content can help bridge the gap.