HashFame rolls out ‘Brand Interest Signals’ to decode pre-campaign demand for creators

New Delhi: HashFame, a networking platform for marketers and creators, has launched Brand Interest Signals, a new tool designed to offer talent management agencies visibility into real-time brand interest around the creators they represent.

According to the company, over 40% of India’s active influencer marketing professionals currently use the HashFame platform, potentially offering Brand Interest Signals a representative view of brand-creator engagement patterns. Unlike post-campaign analytics or self-reported data, the tool is designed to capture brand interest at a pre-campaign stage, providing an early marker of market demand for individual creators.

In a segment where operations are often run via spreadsheets, WhatsApp conversations, and manual tracking, the new infrastructure provides a structured way to monitor and organise inbound brand interest. Agencies using the feature will be able to see which of their creators are attracting early attention from brands across categories and follow up on those signals from within a dedicated dashboard.

Anirudh Sridharan, Co-Founder and Head of Product at HashFame, said, “If you look at the talent management landscape in India, only about 5 percent of agencies are operating at a scale where they can afford to build their own tech to manage talent. But what about the remaining 95 percent? These are highly capable teams managing incredible creators, but often running operations through spreadsheets, WhatsApp chats, and guesswork. That’s where HashFame is quietly stepping in.”

“With Brand Interest Signals, we’re helping these agencies finally see what’s been invisible for too long. Talent managers can now understand who’s visiting their creators, who’s showing interest, and which profiles are generating brand signals in real time. It’s not about more leads, it’s about intelligent visibility and control. We’re building the infrastructure for the majority of this industry, not just the top few.”