Kusha Kapila’s UnderNeat records Rs 150 crore annual revenue within eight months

New Delhi: Underneat.in, a direct-to-consumer shapewear and innerwear brand co-founded by content creator Kusha Kapila and entrepreneur Vimarsh Razdan, has crossed Rs 150 crore in annual recurring revenue within eight months of launch, according to an update shared by Razdan.

In a LinkedIn post, Razdan said the company began with a two-member founding team and no customers and has since served over two lakh customers while building a team of 30 people. He attributed the growth to sustained customer engagement and iterative product development based on feedback.

He said the company has held more than six lakh customer conversations and reviewed thousands of responses, leading to product discontinuations, redesigns and changes to customer support operations when systems were stretched.

“Customers indulged us when we got it right and we indulged them when we got it wrong,” he said, adding that the business had rebuilt its customer support structure after it became overwhelmed.

Razdan also acknowledged the role of investors, mentors and collaborators in the company’s early phase. He said Fireside Ventures backed the business at the seed stage when it was still at the planning stage, with an initial investment of around $1 million, and later committed additional capital through a $6 million pre-Series A round within six months.

He further credited Ghazal for mentorship that shaped the company’s thinking on building the business and highlighted the contribution of co-founder Kusha Kapila in developing the brand across functions.

“Above all, my co-founder, Kusha, who has tirelessly worked on the brand across all levels to shape it to where we are today,” he wrote.

Razdan said the company has focused on scaling profitably and strengthening internal systems, which has reduced constant operational pressure on the team.“With better systems and 30 partners, we take weekends off that truly feel fulfilling,” he said.

He added that while several milestones remain ahead, the current phase represents “a special starting point” as the company prepares for its next stage of growth.