MrBeast opens Beast Land in Riyadh, bringing YouTube challenges to life

New Delhi:MrBeast, the world’s most-subscribed YouTuber, has launched Beast Land, a 45-day pop-up theme park in Riyadh as part of Riyadh Season 2025. The park transforms his online challenges into real-world experiences, with large-scale attractions, rides and obstacle courses. Beast Land will remain open from November 13 to December 27.

Visitors can engage with rides and games based on MrBeast’s viral content, including the catapult-powered Tower Siege, Drop Zone trap doors, and the Air Mail zipline. The park also features two roller coasters, a 165-foot bungee jump and a Sling Shot ride, alongside themed zones with merchandise.

Ticket prices range from $7 for basic entry to $66 for full access. Beast Land represents an experiment in bringing creator-driven brands offline, demonstrating how digital content can translate into physical fan experiences.

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 According to figures, MrBeast has more than 450 million followers worldwide, many of whom will have the opportunity to participate in the park’s challenges. The project coincides with Saudi Arabia’s broader efforts to establish itself as a global entertainment hub, having recorded over 100 million annual visitors in 2024. F

or MrBeast, born Jimmy Donaldson, the park offers an opportunity to explore experiential engagement, allowing fans to interact with his content in a tangible way. In a recent social media post, he noted that Riyadh’s location makes it accessible to his non-U.S. audience.