Only Much Louder’s AI influencer marketing tech Hypothesis expands globally

Delhi: Only Much Louder’s tech business, the AI-powered influencer marketing tech, Hypothesis, is set to expand its global footprint. 

In the first phase of global expansion, Hypothesis will be available in the Asia-Pacific region (Singapore, Australia, Malaysia, Philippines, Vietnam, and Thailand), Middle Eastern countries (Abu Dhabi, GCC nations, Egypt, Lebanon, Saudi Arabia, Kuwait and Qatar) as well as strategic locations in Africa (Kenya, Nigeria, and South Africa) along with the USA. 

Hypothesis will collaborate with global brands and agencies, aimed to enable data-driven influencer marketing strategies, ensuring maximum returns on audience engagement/conversion. 

Himani Agrawal, Senior Vice-President - Product and Analytics - Hypothesis, OML, said, “As brands and audiences alike are seeking authentic engagements from creators, data-driven insights have become the cornerstone of success in influencer marketing. At Hypothesis, we’re proud to cover these nuances by offering a comprehensive kit for creator evaluation using 100+ data points. From analyzing posting patterns to assessing the authenticity of engagements, we provide the ultimate tool needed for your marketing arsenal. All this is made even more convenient with our self-serve mode, empowering brands to initiate impactful influencer campaigns independently.” 

Gunjan Arya, CEO of OML Entertainment, said, "As we embark on this exciting journey, we'll closely monitor several key milestones. We are aiming to infiltrate these markets at the rate of 5-10% in the first year, establishing ourselves as a recognized player in these new territories. We'll also track our customer acquisition rate, and hope for a 15-20% jump to assess our effectiveness in reaching new audiences. Besides, we aim to derive over 35% of revenue from our global expansion efforts.

Finally, to foster a truly global community, our goal is to achieve half of our website and social media engagement from international audiences, propelling a transformation in the influencer economy with our SaaS product, Hypothesis."