Rebel kid endorses perplexity AI X Airtel with a Greece storytelling spin

New Delhi: Apoorva Mukhija, popularly known as Rebel Kid, blended candid storytelling with a fresh twist by endorsing Perplexity AI while recounting a personal travel mishap from her recent trip to Mykonos, Greece.

Known for her quirky, confessional style, Apoorva shared how, in the middle of dancing on a table during her holiday, she slipped and fell. The result? Bruises, cuts, and nine stitches on her legs. But the hook came not from the accident itself, but from what followed. Stranded in a foreign country and in need of urgent medical attention, she turned to Perplexity AI to search for the nearest hospital in Mykonos.

“Lowkey obsessed with how Perplexity AI just gets me the answers I need in seconds. And the Airtel offer? Too easy to activate, even though I didn't mess it up. Just open the Airtel Thanks app, head to the Rewards & OTT section, tap the Perplexity Pro card, hit Claim Now (or Manage > Recover Account if it shows up), then sign in or sign up with your email and boom, you’ve got a whole year of Pro free,” she wrote.

Watch the collab video here:

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This endorsement comes at a time when Perplexity is making its biggest marketing push yet. In July, Airtel announced a partnership with Perplexity, offering its 360 million customers a complimentary 12-month Perplexity Pro subscription. Positioned as an AI-powered alternative to traditional search engines, the platform is leaning heavily into influencer-driven campaigns to establish itself in a crowded market. By tying up with creators like Apoorva, who already command a trusted voice among younger, global digital natives, Perplexity is signalling a clear strategy: tap into creators who can deliver product value through lived experiences, not scripted ads.