Silver Spun Brand Solutions expands portfolio with Influencer Marketing Services

Delhi: Silver Spun Brand Solutions, a homegrown integrated marketing communications firm, has expanded its marketing communications services by adding influencer marketing initiatives. 

Initially specialising in public relations, social media marketing, reputation management and Events PR, Silver Spun has now stepped into influencer marketing.

Speaking about the development, Heeta Parikh, Founder, Silver Spun Brand Solutions, expressed, "As the digitisation of the world continues to bring global commerce and audience together, brands must adapt and act on innovative strategies. Our decision to incorporate influencer marketing into our portfolio arises from our deep understanding of our clients' needs and the ever-changing dynamics of consumer engagement. With social media marketing at its peak and dedicated industry influencers being the most viable choice brands to engage the targeted audience, we felt it is the right time to be the informed mediator in bridging the gap for our existing and potential clientele in helping them reach influencer mindfully to ramp up their consumer reach and in turn contribute to their ROI."

Parikh added, "We believe that influencer marketing, with its focus on authentic storytelling and strategic analytics, will empower our clients to establish a compelling presence in the digital sphere and connect with their target audience on a deeper level."