BuzzInContent Conversations 2021 reveals agenda

The annual BuzzInContent Conversations 2021, a three-day event beginning December 14, has revealed the agenda that will help shape up the content marketing ecosystem in India.

The event is taking place in the run-up to the BuzzInContent Awards 2021, presented by MTV and powered by News Nation, which will be held online on Friday, December 17, 2021.

The knowledge sessions will feature top content marketing experts and will be attended by content marketing practitioners from across the stakeholders.

The sessions, which will be streamed live across BestMediaInfo and BuzzInContent platforms, will offer insights and takeaways on key issues.

Agenda:

Day-1, December 14, 2021, 3 PM

‘Content marketing trends that brands can leverage to stand out in 2022’.

Panellists:

Manasi Narasimhan, Vice-President and Head, Marketing and Communications, South Asia, Mastercard

Shailja, Chief Content Officer, Omnicom Media Group

Yogesh Manwani, President, Lintas C:EX (The content division of Mullen Lowe Lintas Group)

Dipashree Das, Senior Marketer, Global OTT Platform

Day-2, December 15, 2021, 3 PM

‘Maximising ROI through big-ticket content marketing IPs’

Panellists:

Achint Setia, VP and Business Head, Social Commerce, Myntra

Vishwanath Shetty, VP, Sales and Brand Solutions, Pocket Aces

Shiveshwar Raj Singh, National Creative Head, Innocean Worldwide, India

Shankar Iyer, Associate Director, Category Marketing, Perfetti Van Melle

Vivek Mohan Sharma, Head of Branded Content, Viacom18

Day-3, December 16, 2021, 3 PM

‘Content marketing lessons from the startups’

Panellists:

Sandeep Balan, Partner, Branded Content, Spring Marketing Capital

Laalit Lobo, VP of Marketing, ​​Bombay Shaving Company

Ashish Bajaj, Head of Marketing, Partnerships and PR, MediBuddy

Deep Bajaj, CEO & Co-Founder, Sirona

Shreyas Shevade, Head of Creative and Content, upGrad

Speaking about the three-day event, Akansha Srivastava, Founder Director and Editor at BuzzInContent, said, “We have meticulously picked our panellists for the three-day event, and have chosen topics after rounds of deliberation. The insights shared by the experts during the three-day event will prove to be handy for all of those who are in the industry. We hope to provide our audience with intelligent discussions and debates, done in a light-hearted manner. I invite all stakeholders of the industry to join us for the sessions.”