Godrej Locks brings inspiring stories of people who are #AgentofSafety during the pandemic

The brand will showcase the stories on digital platforms in the form of video content capturing their initiatives and how they are keeping themselves protected. The video stories will also be featured on www.hargharsurakshit.com

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At a time, when there are many inspirational stories of Covid-19 warriors, Godrej Locks has reached out to some of them to bring forth their real-life stories as they deal with the pandemic, as part of its #AgentofSafety initiative.

Godrej Locks will showcase these stories on digital platforms in the form of video content capturing the initiatives undertaken by them, how they are keeping themselves protected and their message to citizens as an #AgentofSafety. The video stories will also be featured on www.hargharsurakshit.com.

Initiative Montage Link:

#AgentofSafety recognises the efforts of Dr. Anita Mathew, Senior Consultant, Physician and Infectious Disease Specialist, Fortis Hospital, Mulund; Dr. Sudesh Gupta, Ward and Casualty RMO, Cardinal Gracious Memorial Hospital; and Sr. Minimole Varghese, Chief Nursing Officer, Fortis Hospital, Mulund, as they treat and cure Covid-19 positive patients daily and are at the frontline to fight this pandemic. There are frontline heroes who are discharging their duties and have undertaken appropriate measures to protect their families from infections.

This includes Bhopal-based Dr. Sachin Nayak who lived in his car for more than a week in March to protect his family and Lokesh Kumar Sinha, City Superintendent of Police (CSP), Bhopal, who is staying in a garage within his home premises for over a month. Sarah Sharma, Superintendent of Police (SP) of District Gajapati, State of Odisha; is ensuring citizens adhere to the lockdown rules. She turned singer and voiced a song to create awareness on coronavirus. She is spreading awareness on safety tips and myth-busting around coronavirus.

#AgentofSafety brings forth stories of NGOs and social organisations doing their bit to empower communities. It highlights the efforts of Puja Marwaha, CEO, CRY (Child Rights and You) and the team at CRY working relentlessly to protect over 3.5 lakh children and their families across 19 states. Till the end of April, they had provided dry rations and hygiene kits to over 59800 underprivileged households. CRY is also building awareness among these communities on necessary precautions and available medical facilities.

Shishir Joshi, Founder and CEO, Project Mumbai and his team are providing hygienic rice-based meals to around 70,000 people every single day and 1,700 doctors across Mumbai. The NGO has supported the provision of 200,000 PPE kits to doctors and 10,000 PPE kits to the police. With its network of citizen volunteers, Project Mumbai is taking care of senior citizens living alone in the city. This NGO set up a first-of-its-kind helpline for Mental Health along with the Government of Maharashtra, which is servicing over 12 crore residents across the State.

#AgentofSafety highlights the efforts of people from various professions utilising their expertise and craft to make a difference.  Owners of Sharda Design Studio, a small boutique firm in Bengaluru, Sanjay Agarwal and Vinita Agarwal, stopped taking tailoring orders when the coronavirus pandemic began. They utilised their skills to make and distribute over 25,000 masks with their personal investment. They distributed the masks free of cost to underprivileged people, police personnel, NGO workers and government officials including the Chief Minister of Karnataka.

A celebrated chef in the hospitality industry, Chef Varun Inamdar, is preparing and distributing food to people living in and around his locality. He has started a digital show to guide people on cooking nutritious food with basic essential items they may have access to during the lockdown.  He also released a digital video, urging citizens to support the poor and needy during the lockdown. 

RJ Archana Pania Sharma is using the radio medium effectively to create awareness around myths and precautions of Covid-19. She urges people to adhere to the lockdown guidelines in Mumbai and follows the norms with utmost dedication. She interviewed doctors to give out their message to frontline warriors. She interviewed Covid-19 patients who gave advice on how to handle the virus.

Commenting on the initiative, Shyam Motwani, EVP and Business Head, Godrej Locks, said, “As the nation is committed to fighting this pandemic, many individuals have demonstrated heroic efforts and contributed to the larger cause of keeping citizens safe, protected and well-informed.  With #AgentofSafety, it is our small contribution to celebrate some of these individuals making an impact, driving change and championing the cause of providing safety to others. In these testing times, we salute all these heroes writing a new chapter of humanity. Together, through our continued efforts as compatriots, we will emerge stronger and defeat the virus.”

Godrej Locks #AgentofSafety