Vicco Laboratories roped in several social media influencers for its new #WashKaroSquashKaro campaign to introduce its latest offering- ‘Vicco Turmeric Facewash’.
Through the campaign, the brand aims to target younger generation for creating awareness and curiosity about the product.
Influencers like Niti Taylor, Niharicka Singh, Anisha Dixit, Saurabh Ghadge to Rohan Shah, amongst many other, were roped in by Vicco for its new campaign.
One differentiating factor of the campaign was that the brand ensured that the creator’s originality of content is given priority over the product.
According to Sheeko, the influencer marketing and branded content management platform, Vicco Laboratories spent over Rs 20 lakh on their new influencer marketing campaign.
As of now the reach for the #WashKaroSquashKaro campaign stands at more than three million, as per Sheeko.
While commenting on the reason behind the brand roping in several young influencers, Sheeko added that the campaign wanted to reach out to the youth and, hence, it chose those content creators whose audience base is comprised of them.
In the reels created by the content creators, the subtle product integration at the end of their original content became a centre of attraction for their audience and thus amassed a lot of love for Vicco on social media.
According to Shrirang Tembhekar, Marketing and Media Manager, Vicco Laboratories, “To reach out to the youngsters, one has to communicate in their language and that is exactly what we have done. Also, we need to stand out from the clutter so leveraging all possible digital mediums can help us connect with the youth.”
Devesh Pendharkar, Director, Vicco Laboratories, added, “With the goodness of Turmeric, it is the best product available in anti-acne, anti-pimple category. The product has been developed keeping in mind teenagers as they have to face an early age pimple problem.”
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